International Business: Global Edition by John Wild

International Business: Global Edition by John Wild

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International Business: Global Edition by John Wild

For introductory International Business courses with the need for a brief, accessible text. A readable, concise, and innovative tour through the study of international business. International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help to bring the concepts to life and make international business accessible for all students. The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today's global marketplace. Accompanied by myIBlab! See the hands in the air, hear the roar of discussion-be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
SKU Unavailable
ISBN 13 9780273752578
ISBN 10 027375257X
Title International Business: Global Edition
Author John Wild
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2011-02-23
Number of pages 480
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.