International Marketing by Ogenyi Omar
International Marketing provides a comprehensive and relevant introduction to international marketing strategies. The author, Ogenyi Omar, analyses the key issues and problems facing marketing managers in organisations around the globe whilst demonstrating practical remedies through an extensive range of real-world case studies.
'The author analyses the key issues and problems facing marketing managers in organisations around the globe while demonstrating practical remedies through a range of real-world case studies' - Times Higher Education Textbook Guide
OGENYI OMAR is Reader in Marketing, Dept of Marketing& Enterprise, University of Hertfordshire, UK
| SKU | Unavailable |
| ISBN 13 | 9781403900685 |
| ISBN 10 | 140390068X |
| Title | International Marketing |
| Author | Ogenyi Omar |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Palgrave USA |
| Year published | 2008-11-18 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |