International Marketing by Philip R Cateora
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.| SKU | Unavailable |
| ISBN 13 | 9780072551228 |
| ISBN 10 | 0072551224 |
| Title | International Marketing |
| Author | Philip R Cateora |
| Condition | Unavailable |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2001-12-01 |
| Number of pages | 768 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |