International Marketing by Vern Terpstra

International Marketing by Vern Terpstra

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Summary

Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.

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International Marketing by Vern Terpstra

Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
SKU Unavailable
ISBN 13 9780030180224
ISBN 10 0030180228
Title International Marketing
Author Vern Terpstra
Series The Dryden Press Series In Marketing
Condition Unavailable
Binding Type Hardback
Publisher Cengage Learning, Inc
Year published 1997-12-01
Number of pages 700
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.