International Marketing by Vern Terpstra

International Marketing by Vern Terpstra

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Summary

Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.

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International Marketing by Vern Terpstra

Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
SKU Unavailable
ISBN 13 9780030211126
ISBN 10 0030211123
Title International Marketing
Author Vern Terpstra
Condition Unavailable
Binding Type Hardback
Publisher Cengage Learning, Inc
Year published 1999-08-05
Number of pages 700
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.