International Marketing Strategy

International Marketing Strategy by Alexandra Kenyon

Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. . Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East. Researcher and Course Director for MSc International Tourism and Hospitality at Leeds Beckett University, UK.

SKU	Unavailable
ISBN 13	9781473723702
ISBN 10	1473723701
Title	International Marketing Strategy
Author	Alexandra Kenyon
Condition	Unavailable
Binding Type	Paperback
Publisher	Cengage Learning EMEA
Year published	2016-01-29
Number of pages	491
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.