International Marketing Strategy
World of Books
The feel-good place to buy books
International Marketing Strategy by Isobel Doole
The new edition of this acclaimed work examines from an analytical and pragmatic outlook how to adapt marketing strategies to prevailing market conditions. Most of the 50 articles are new to the third edition and all are by recognized international experts. They have been carefully edited into an integrated framework to guide and stimulate the reader and fully reflect the rapidly changing world marketing environment. The objective is to help the reader define the problems he or she is likely to encounter in international marketing, bearing in mind that defining the problem is the single most important prerequisite to solving it. The present collection is designed to meet the need of both executives and students for impulses to stimulate their own thinking. It enables the reader to make his or her own diagnosis of differences and similarities in marketing structures around the world, and it provides guidelines for the planning of appropriate marketing strategies.| SKU | Unavailable |
| ISBN 13 | 9781861527721 |
| ISBN 10 | 1861527721 |
| Title | International Marketing Strategy |
| Author | Isobel Doole |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 2001-09-13 |
| Number of pages | 544 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |