International Retail Marketing by Christopher Moore
Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.'This is essential for retail managers to be knowledgeable about international retailingIt's timely and comprehensive with lots of examples of cases.'
Ian McGarrigle Deputy Managing Director, Emap Retail
Margaret Bruce, Christopher M. Moore, Grete Birtwistle
| SKU | Unavailable |
| ISBN 13 | 9780750657488 |
| ISBN 10 | 0750657480 |
| Title | International Retail Marketing |
| Author | Christopher Moore |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2004-06-26 |
| Number of pages | 280 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |