The Internet Start-Up Bible by Tess Read

The Internet Start-Up Bible by Tess Read

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Summary

This pragmatic and authoritative manual shows how to start an online business. The authors examine the legal implications and explain how to identify and evaluate the hype and separate it from the reality of Internet commerce.

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The Internet Start-Up Bible by Tess Read

THE INTERNET START-UP BIBLE is exactly that - THE complete and authoritative guide for every wannabe Internet entrepreneur or anyone thinking about how to get their own start-up underway.Introduction- Hype or Revolution? Chapter 1- You - What Does it Take? Chapter 7- Marketing - The Customer is KingChapter 2- Idea - How to Evaluate It Chapter 8- Design - First Impressions Count Chapter 3- The Business Plan Chapter 9- Technology - The Technology Is the ExperienceChapter 4- Legals - The Full Story Chapter 10- People - Who and How Do You Find Them?Chapter 5- Research - Get It Right Chapter 11- Administration - The Golden RulesChapter 6- Funding - What You Need to Do Chapter 12- IPO (Flotation) -Bingo! Chapter 13- You Ain't Seen Nothing Yet Foreword by Clive Pinder, Senior Vice-President at Viant.com
Calum Chace is a best-selling author of fiction and non-fiction books and articles, focusing on the subject of artificial intelligence. His books include 'Surviving AI', a non-fiction book about the promise and the challenges of AI, and 'Pandora's Brain', a techno-thriller about the first superintelligence. He is a regular speaker on artificial intelligence and related technologies and runs a blog on the subject at www.pandoras-brain.com. He also serves as chairman and coach for growing companies. Before becoming a full-time writer, Calum had a 30-year career in journalism and business, in which he was a marketer, a strategy consultant and a CEO. He maintains his interest in business by serving as chairman and coach for a selection of growing companies. In 2000 he co-wrote The Internet Startup Bible, a business best-seller published by Random House. A long time ago, Calum studied philosophy at Oxford University, where he discovered that the science fiction he had been reading since boyhood was actually philosophy in fancy dress.
SKU Unavailable
ISBN 13 9780712669665
ISBN 10 0712669663
Title The Internet Start-Up Bible
Author Tess Read
Condition Unavailable
Binding Type Paperback
Publisher Cornerstone
Year published 2000-05-04
Number of pages 272
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.