Interplay of Influence by Kathleen Hall Jamieson
Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public.| SKU | Unavailable |
| ISBN 13 | 9780534514310 |
| ISBN 10 | 0534514316 |
| Title | Interplay of Influence |
| Author | Kathleen Hall Jamieson |
| Series | Wadsworth Series In Mass Communication And Journalism |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 1996-07-25 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |