Introducing Communication Research by Donald Treadwell

Introducing Communication Research by Donald Treadwell

Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.

Included with this title:

LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.

Praise for the previous edition:

"Introducing Communication Research is the one-stop shop for teaching communication researchIt covers every fundamental an undergraduate or graduate student needs to know in a remarkably accessible style." -- Sandra Duhé
"This text is distinct in that it makes a large, complex topic very easy to break down for students of all abilities!" -- Patricia Atkinson

Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute. He developed and taught communication research classes in classroom and online settings and also taught courses in organizational communication, public relations, and public relations writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage, 2005). He has published and presented research on organizational image, consumer response to college names, health professionals’ images of AIDS, faculty perceptions of the communication discipline, and employers’ expectations of newly hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics. He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.

SKU	Unavailable
ISBN 13	9781071886632
ISBN 10	1071886630
Title	Introducing Communication Research
Author	Donald Treadwell
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2024-07-26
Number of pages	344
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.