Introduction to Business
World of Books
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Introduction to Business by Lawrence J Gitman
Includes all errata as of January 2025.
Introduction to Business (2025) covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
| SKU | Unavailable |
| ISBN 13 | 9781965449028 |
| ISBN 10 | 1965449026 |
| Title | Introduction to Business |
| Author | Lawrence J Gitman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Independently Published |
| Year published | 2025-01-28 |
| Number of pages | 732 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |