Introduction to Multimodal Analysis by David Machin
An accessible textbook for undergraduate students in Media Studies and Linguistics studying multimodal analysis.
Introduction to Multimodal Analysis overall provides a superbly structured, highly readable survey of multimodal analysis, which balances structuralist interests with a broader critical view, enriching discourse studies with valuable insights from art history, cultural theory and psychology* Journal of Sociolinguistics *
David Machin has written a highly accessible textbook for a wide array of readers, showing how visual communication can be systematically analysed in order to discuss uses of semiotic resources and their meaning potential. The critical discussion of the theoretical assumptions behind a visual grammar of images is also highly relevant. The clear style in which the book is written also gives the book the potential to be used as a course book for university students with other mother tongues than English. The value of this should of course not be underestimated. * Visual Communication *
David Machin has written a highly accessible textbook for a wide array of readers, showing how visual communication can be systematically analysed in order to discuss uses of semiotic resources and their meaning potential. The critical discussion of the theoretical assumptions behind a visual grammar of images is also highly relevant. The clear style in which the book is written also gives the book the potential to be used as a course book for university students with other mother tongues than English. The value of this should of course not be underestimated. * Visual Communication *
David Machin is Lecturer in the Department of Media and Communication at the University of Leicester, and has previously taught multimodality for four years at the Centre of Language and Communication at Cardiff University.
| SKU | Unavailable |
| ISBN 13 | 9780340929384 |
| ISBN 10 | 0340929383 |
| Title | Introduction to Multimodal Analysis |
| Author | David Machin |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2007-03-30 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |