Introduction to Online Market and Industry Research by Benjamin Group

Introduction to Online Market and Industry Research by Benjamin Group

Introduction to Online Market and Industry Research provides workable search strategies and valuable data source information to both inexperienced and experienced industry researchers. Market research strategies offer business managers a precise picture of the environment in which they operate and thus supporting informed decision making. Critical data source reviews lead to cost-effective purchase decisions for research managers. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in business research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.

SKU	Unavailable
ISBN 13	9780538726849
ISBN 10	0538726849
Title	Introduction to Online Market and Industry Research
Author	Benjamin Group
Condition	Unavailable
Binding Type	Hardback
Publisher	Cengage Learning, Inc
Year published	2004-04-16
Number of pages	450
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.