Introduction to Public Relations by Janis Teruggi Page
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communicationpresents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today's PR professionals craft persuasive messages using modern technologies while working in line with the industry′s foundations. The text skillfully balances this approach by delving into communication theory, history, processes, and practices, demonstrating how these elements can be integrated into strategic public relations planning. Page and Parnell guide students toward becoming socially responsible communicators, where fostering trust and respect with diverse communities is valued over creating the next viral campaign. The Third Edition responds to the rising focus on social responsibility, sustainability, CEO and investor activism, and consumer demand for ethical brands, and addresses these changes with updated content, including new features, recent examples, case studies, and chapter-opening scenarios.| SKU | Unavailable |
| ISBN 13 | 9781071901953 |
| ISBN 10 | 1071901958 |
| Title | Introduction to Public Relations |
| Author | Janis Teruggi Page |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications, Inc |
| Year published | 2025-01-21 |
| Number of pages | 448 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |