Invisible Advantage by Jonathan Low

Invisible Advantage by Jonathan Low

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Summary

An examination of how intangible assets are revolutionizing business practice, management and strategy. According to the authors, one-third of any company's value is derived from elements that can't be seen, such as brand equity, strategy execution, reputation and innovative culture.

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Invisible Advantage by Jonathan Low

An examination of how intangible assets are revolutionizing business practice, management and strategy. According to the authors, one-third of any company's value is derived from elements that can't be seen, such as brand equity, strategy execution, reputation and innovative culture.
SKU Unavailable
ISBN 13 9780738205397
ISBN 10 0738205397
Title Invisible Advantage
Author Jonathan Low
Condition Unavailable
Binding Type Hardback
Publisher INGRAM PUBLISHER SERVICES US
Year published 2002-05-15
Number of pages 259
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.