Invisible Influence by Jonah Berger
In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat."Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world." --Charles Duhigg, author of The Power of Habit
If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.
Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom.
By understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger "is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action" (Publishers Weekly).
Jonah Berger is an internationally bestselling author and marketing professor at the University of Pennsylvania's Wharton School. His books include Contagious, Invisible Influence, and The Catalyst. He has published over 50 papers in top-tier academic publications and is a world-renowned authority on social impact, word of mouth, and why things, ideas, and behaviors take on. He's worked as a consultant for a number of Fortune 500 businesses and keynoted hundreds of events, and his work has been featured in publications such as The New York Times, The Wall Street Journal, and Harvard Business Review. His research was also included in the Year in Ideas issue of the New York Times Magazine.
| SKU | Unavailable |
| ISBN 13 | 9781476759739 |
| ISBN 10 | 1476759731 |
| Title | Invisible Influence |
| Author | Jonah Berger |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Simon & Schuster |
| Year published | 2017-06-20 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |