The Invisible Touch by Harry Beckwith

The Invisible Touch by Harry Beckwith

In this title, Harry Beckwith further explores the world of service-oriented businesses. He reveals how service businesses can attract clients and customers, keep them happy and loyal by mastering four key concepts and developing the invisible touch. Service industries sell something that cannot be seen or heard. Instead, they offer an experience - and to make that experience truly exceptional, they must first understand the people they are trying to attract and how to satisfy them. The author provides a treasury of quick, practical and entertaining strategies. He applies the study of human nature to business, focussing on four key concepts crucial to successful marketing: finding the right price (not necessarily the lowest); creating a brand identity; using packaging to enhance the purchasing experience; and putting passion into your relationship with customers.

Harry Beckwith founded and directs Beckwill Partners, a positioning branding firm whose clients include Microsoft, ServiceMaster, ADP, Merck and Hewlett Packard. He is Phi Beta Kappa graduate of Stanford and an internationally acclaimed business spcaker. He also lectures at the universities of Minnesota and St Thomas in Minneapolis.

SKU	Unavailable
ISBN 13	9781587990670
ISBN 10	1587990679
Title	The Invisible Touch
Author	Harry Beckwith
Condition	Unavailable
Binding Type	Paperback
Publisher	Cengage Learning, Inc
Year published	2001-02-01
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable