It's Not What You Sell, It's What You Stand For
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It's Not What You Sell, It's What You Stand For by Roy M Spence
As one of America's most successful ad execs, Roy Spence is an expert on winning on purpose' - articulating a goal beyond making money that focuses an entire company. A company with purpose is a deeply satisfying place to work - evident in the assuredness of front-line employees, the passion of leaders and the satisfaction of customers. Innovation becomes easier and there's stability even in tough times. Here Spence and Rushing share their insights and case studies to show readers how to discover their own purpose and apply it to everything they do.'| SKU | Unavailable |
| ISBN 13 | 9781591842415 |
| ISBN 10 | 1591842417 |
| Title | It's Not What You Sell, It's What You Stand For |
| Author | Roy M Spence |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2009-03-05 |
| Number of pages | 318 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |