It's Not What You Sell, It's What You Stand For
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It's Not What You Sell, It's What You Stand For by Roy M Spence
All the great businesses in the world pushed themselves ahead of the rest with one thing firmly established: a sense of purpose. Innovation comes naturally when organisations know what they stand for, whilst employee engagement is higher, customers stay loyal and the competition looks smaller. In this compelling book,the persuasive case is made that purpose must compose the core of any strong organisation and Roy M. Spence Jr. shows readers how to find it.
Spence, Roy M.: - Roy M. Spence, Jr., is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world's most successful brands. Haley Rushing is chief purposologist and cofounder of the Purpose Institute along with Roy Spence. Both authors live in Austin, Texas.
| SKU | Unavailable |
| ISBN 13 | 9781591844471 |
| ISBN 10 | 1591844479 |
| Title | It's Not What You Sell, It's What You Stand For |
| Author | Roy M Spence |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Putnam Inc |
| Year published | 2011-10-25 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |