It's the Little Things . . . by Craig Wilson
In 1996, Craig Wilson began writing a column for USA Today called The Final Word. In it, he extolled the virtues of the true pleasures in life clotheslines, freshly cut firewood, sweet corn, and Adirondack chairs and looked back on his childhood in the country with fondness and an infectious sense of humor. Wilson s message struck a nerve, and now he receives hundreds of letters and e-mails each week from readers who share his sense of nostalgia and appreciate his warm, thoughtful observations on daily life.It s the Little Things. showcases the best of The Final Word, with the pieces arranged by season. In fall, for example, Wilson remembers his mom s Thanksgiving gravy and his crush on his first-grade teacher; in winter, he holds forth on aluminum Christmas trees and the kiddie table; in spring, he writes about the joys of walking to work and puttering in the garage; and in summer, his thoughts turn to white bucks, front porches, and outdoor showers. The result is a delightful book to share with others and to relish throughout the year.
Craig Wilson is an entrepreneur, consultant, author, and coach. He has founded three businesses, just recently selling the theater production company he and his wife founded in 1990. He is a leading authority on loyalty, brand development, and direct marketing and counts some of the world's most iconic brands in his listing of experience including Kiehl's, Patagonia, Seventh Generation, prAna Living, Burton Snowboards, and Revolution Living, among others. He's a three-time NCAA National Champion coach and a passionate observer of human behavior. Over the past decade Craig has studied the direct marketing businesses that create the most passionate, loyal customers and holds a firm belief creating advocacy is possible anywhere. Craig began his career as an NCAA Division One Sailing Coach. Winning his first National Championship was the springboard to understanding what motivates people's actions. He launched a theater production company in 1990, wrote and produced a highly successful, interpersonal skills based seminar called Playing With Fire, and while with Patagonia, Craig developed their direct business strategy based on a seminal consumer behavior study, forming the first truly multi-channel marketing organization, growing the direct channel from $2M to $100M over a six-year period. Craig is a sought after speaker and has lectured on the topic of loyalty and advocacy as the basic tenet of branding strategy at the University of Southern California, the University of California, and Pepperdine University's Graziadio Graduate School of Business. He's the co-author of Creating Advocates, a peer reviewed study on why consumers become fans of brands. The Compass and the Nail is his first book.
| SKU | Unavailable |
| ISBN 13 | 9780375758966 |
| ISBN 10 | 0375758968 |
| Title | It's the Little Things . . . |
| Author | Craig Wilson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Random House USA Inc |
| Year published | 2002-09-10 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |