IT Strategies For Business by Joe Peppard

IT Strategies For Business by Joe Peppard

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Summary

In this book information is viewed as a strategic resource. This book should equip the reader with a firm appreciation and understanding of the strategy-sensitive information technologies and with the confidence to assess the competitive impact of IS/IT on organizations.

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IT Strategies For Business by Joe Peppard

Businesses of the 1990s and beyond must be information-based enterprises with an integrated IS/IT and business strategy. This text is, therefore, propelled by a powerful mix of beliefs: - information should be regarded as a key resource - no corporate strategy is complete if there is no IS/IT strategy - IS/IT is too important to be left solely to the IT professionals - planning for IS/IT should be an important and integral part of the firm's competitive strategy development - technological choices are essentially business decisions The special feature of the book is Part 3 which examines technologies likely to have major impact on business and IS/IT strategy and illuminates the nature of the strategic perspective on each.
SKU Unavailable
ISBN 13 9780273600244
ISBN 10 0273600249
Title IT Strategies For Business
Author Joe Peppard
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 1993-02-01
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.