The Jobs to Be Done Playbook
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The Jobs to Be Done Playbook by Jim Kalbach
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice."
--Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
| SKU | Unavailable |
| ISBN 13 | 9781933820682 |
| ISBN 10 | 1933820683 |
| Title | The Jobs to Be Done Playbook |
| Author | Jim Kalbach |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Rosenfeld Media |
| Year published | 2020-04-07 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |