John Major, Tony Blair and the Conflict of Leadership by Frances Lesley Foley

John Major, Tony Blair and the Conflict of Leadership by Frances Lesley Foley

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Summary

Focusing on the leadership profiles of Tony Blair and John Major, this text details the importance of mass media in leadership projection, usage of opinion polling and market research to promote leaders and deployment of leaders by their respective parties into public settings for self-promotion.

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John Major, Tony Blair and the Conflict of Leadership by Frances Lesley Foley

In Britain's parliamentary democracy there have always been competing claims between party leaders for the position of prime minister - today these claims are less the incidental features of political party exchanges and more an indication of a new dimens. Focusing on the leadership profiles of Tony Blair and John Major, it details the importance of the mass media in leadership projection, the usage of opinion polling and market research to promote leaders, and the deployment of leaders by their respective parties into public settings for self-promotion. Examines the evolution of leadership in the Labour Party, from Harold Wilson to Tony Blair and looks at the New Labour project from a leadership perspective. Follows the general election campaigns of New Labour and the Conservatives and analyses the 1995 Conservative party leadership contest. This is the first book to examine in depth the increasing importance of political leadership.
Michael Foley is Professor of International Politics at the University of Wales, Aberystwyth.
SKU Unavailable
ISBN 13 9780719063176
ISBN 10 0719063175
Title John Major, Tony Blair and the Conflict of Leadership
Author Frances Lesley Foley
Condition Unavailable
Binding Type Paperback
Publisher Manchester University Press
Year published 2002-12-12
Number of pages 224
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.