Judge Judy Sheindlin's Win or Lose by How You Choose! by Judge Judy Sheindlin

Judge Judy Sheindlin's Win or Lose by How You Choose! by Judge Judy Sheindlin

This edited volume discusses public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration.
The book is divided into three sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section I focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section I centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.

Sheindlin, Judy: - Judge Judy Sheindlin established herself as a tough but fair judge in New York's family court. She is the presiding judge for Judge Judy, a nationally syndicated daily television show based on real court cases, and the author of two best-selling adult books and a children's book. She lives in New York City with her husband, Jerry, a New York Supreme Court Judge. She is the mother of five and a grandmother of four.

SKU	Unavailable
ISBN 13	9780064462396
ISBN 10	0064462390
Title	Judge Judy Sheindlin's Win or Lose by How You Choose!
Author	Judge Judy Sheindlin
Condition	Unavailable
Binding Type	Paperback
Publisher	Cliff Street Books
Year published	2001-02-01
Number of pages	80
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.