Key-Account-Management by Ove Jensen

Key-Account-Management by Ove Jensen

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Key-Account-Management by Ove Jensen

Ove Jensen zeigt auf, welche Gestaltungstypen des Key-Account-Managements es gibt, welche Determinanten die Gestaltung des KAM beeinflussen und weist Erfolgsfaktoren nach.
Professor Dr. Ove Jensen ist Inhaber des Lehrstuhls für Vertriebsmanagement und Business-to-Business Marketing an der WHU - Otto Beisheim School of Management in Vallendar/Koblenz.
SKU Unavailable
ISBN 13 9783824481439
ISBN 10 382448143X
Title Key-Account-Management
Author Ove Jensen
Series Schriftenreihe Des Instituts Für Marktorientierte Unternehmensführung Universität Mannheim
Condition Unavailable
Binding Type Paperback
Publisher Deutscher Universitatsverlag
Year published 2004-05-27
Number of pages 201
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.