Key Account Plans by Lynette Ryals
Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.
Lynette Ryals, Malcolm McDonald
| SKU | Unavailable |
| ISBN 13 | 9780750683678 |
| ISBN 10 | 0750683678 |
| Title | Key Account Plans |
| Author | Lynette Ryals |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2007-12-10 |
| Number of pages | 404 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |