Key Concepts in Public Relations by Bob Franklin

Key Concepts in Public Relations by Bob Franklin

A one stop PR shop for students in this increasingly popular field of study.

′Offers the reader a concise and very readable tour through the many facets of PRIt provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and out…

Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.

The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authors… Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today′ - Communication Director

Mike Hogan is a freelance fine artist located in New York City who is first and foremost a father. He is a jewelry and watch designer who works as a visual artist. He focused in Visual Art at the Baltimore School for the Arts. He has illustrated two books, the first of which is Speak About The Monster. He has previously illustrated Shiny Old Penny.

His jewelry has been seen on the hands of lovely brides-to-be and in the gift store of the Smithsonian National Museum of African Art. He appreciates hyperrealism painting and reading about physics, math, history, and science. His demons are the unknown unknowns - things he doesn't know he doesn't know, such as flying cockroaches and barbershops. Hogansnotebook is his Instagram handle.

SKU	Unavailable
ISBN 13	9781412923194
ISBN 10	1412923190
Title	Key Concepts in Public Relations
Author	Bob Franklin
Series	Sage Key Concepts Series
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2009-03-09
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.