The Key to Talent by Matthew Jeffery

The Key to Talent by Matthew Jeffery

Build a talent strategy that fuels growth, performance and long-term organizational value.

The Key to Talent is a practical guide for senior HR leaders and business executives responsible for attracting, hiring and retaining the people who fuel long-term organizational performance. Written by Matthew Jeffery, this book shows why talent must be treated as a core driver of business growth rather than a cost centre and also explains how people strategy must evolve as AI, data and technology reshape the talent lifecycle.

Blending strategic insight with real-world application, the book explores how to build credible, data-driven talent strategies that reflect changing employee expectations, strengthen employer brand and deliver measurable ROI. Drawing on real-world examples from organizations including EY, SAP, Autodesk and Electronic Arts (EA), it demonstrates how to apply principles from consumer marketing to talent attraction, while maintaining a human-centred, inclusive approach.

You'll learn how to:
- Position talent strategy as a driver of growth and competitive advantage
- Build a data-driven EVP and employer brand that attracts scarce skills
- Design bias-free, human-centred hiring and assessment processes
- Enable skills-based hiring, internal mobility and long-term retention

With clear metrics, practical frameworks and guidance on leading through change, The Key to Talent helps senior leaders create resilient, inclusive and future-ready talent systems that deliver sustained performance in an AI-enabled business environment.

Themes include: talent strategy, employer branding, employee value proposition, skills-based hiring, inclusive talent, AI and the talent lifecycle, workforce analytics, business-led HR

Matthew Jeffery is an award-winning recruitment leader with more than 25 years' experience. He is currently a business consultant specialising in recruitment strategy and employer branding but was previously the Director of UK and Ireland Talent Attraction and Acquisition at EY. He has also held other senior recruitment roles at Bayer and SAP. He is based in London, UK.

SKU	Unavailable
ISBN 13	9781398629639
ISBN 10	1398629634
Title	The Key to Talent
Author	Matthew Jeffery
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page
Year published	2026-11-03
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.