Kid Comic Strips by Ian Gordon

Kid Comic Strips by Ian Gordon

This book looks at the humor that artists and editors believed would have appeal in four different countries. Ian Gordon explains how similar humor played out in comic strips across different cultures and humor styles. By examining Skippy and Ginger Meggs, the book shows a good deal of similarities between American and Australian humor while establishing some distinct differences. In examining the French translation of Perry Winkle, the book explores questions of language and culture. By shifting focus to a later period and looking at the American and British comics entitled Dennis the Menace, two very different comics bearing the same name, Kid Comic Strips details both differences in culture and traditions and the importance of the type of reader imagined by the artist. 

“Kid Comic Strips provides a snapshot of the history of comics, as well as helps today’s readers contextualize the growth of Comics Studies from nascent discipline into one of the fastest growing fields in the Humanities… The book makes an important contribution to the field of study by providing unique historical contextualization of the lesser-explored world of kid comics. No doubt, readers will revisit Kid Comic Strips time and time again.” (Cathy Ryan, Studies in 20th & 21st Century Literature, Vol. 42 (1), 2017)

Ian Gordon is a management consultant with over thirty years of marketing and strategy experience. He is president of Convergence Management Consultants in Toronto, Canada, where he heads the Relationship Marketing-CRM practice, assisting clients to develop customer acquisition and relationship management strategies. He has worked with companies such as Alcan, Amadeus, Apple, Bell Canada, Canada Post, Chrysler, Eastman Kodak, Ethyl, Experian, Ford Electronics, General Electric, Goodyear, HP/Compaq, IBM, Kodak Canada, MasterCard, Microsoft, Mitel, NCR, Nortel Networks, Ontario Power Generation, Parker Hannifin, RBC, Thomson Reuters, Toshiba, Westinghouse and Xerox.

Ian is author of three previous books including the best-selling Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever (John Wiley & Sons Canada, 1998). He was the founding president of the Association for the Advancement of Relationship Marketing, and a past president of the Industrial Marketing and Research Association of Canada. He has lectured in relationship marketing, CRM and other marketing courses to undergraduate and MBA university students for over 20 years.

SKU	Unavailable
ISBN 13	9781137561978
ISBN 10	1137561971
Title	Kid Comic Strips
Author	Ian Gordon
Series	Palgrave Studies In Comics And Graphic Novels
Condition	Unavailable
Binding Type	Hardback
Publisher	Palgrave Macmillan
Year published	2016-12-01
Number of pages	94
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.