Kill Shot by Jason Dearen

Kill Shot by Jason Dearen

Treating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal.
Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.
New-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place.
This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.

Jason Dearen is an award-winning investigative journalist for the Associated Press and was a 2018-2019 Knight Science Journalism Fellow at MIT. His work appears regularly in hundreds of newspapers and websites, including The Washington Post, The Guardian, USA Today, and The New York Times. He has twice been nominated by the Associated Press for the Pulitzer Prize. Dearen grew up in California and attended the Columbia Graduate School of Journalism. He lives with his wife, a law professor.

SKU	Unavailable
ISBN 13	9780593421352
ISBN 10	0593421353
Title	Kill Shot
Author	Jason Dearen
Condition	Unavailable
Binding Type	Paperback
Publisher	Random House USA Inc
Year published	2022-02-22
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable