Kmart's Ten Deadly Sins by Marcia Layton Turner
An insightful look at how Kmarts management destroyed the company Kmarts Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away.
"business journalist Marcia Layton Turner offers a remarkable, no–nonsense examination of Kmart′s fall" ( The Miami Herald (circ: 327,000), Sept. 29, 2003)
MARCIA LAYTON TURNER is the bestselling author of The Unofficial Guide to Starting a Small Business. Writing for and about business for many years, Turner has covered small businesses, middle market companies, and major corporations. She has written for several top magazines and Web sites, including Business 2.0 and Office.com, and was the small business "guru" for iVillage.com’s AboutWork site and Macmillan’s Web community. With an MBA in corporate strategy and marketing from the University of Michigan, Turner spent several years with Eastman Kodak Company in marketing and marketing communications before starting her own marketing consulting firm, which she currently manages. Through her work as a consultant, she has been profiled or quoted as a marketing and start-up expert in numerous publications. She is also a frequent speaker on business management and marketing topics, delivering presentations to local, regional, and national audiences.
| SKU | Unavailable |
| ISBN 13 | 9780471435938 |
| ISBN 10 | 0471435937 |
| Title | Kmart's Ten Deadly Sins |
| Author | Marcia Layton Turner |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2003-07-21 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |