Knowledge Management by Paul R Gamble
All organizations are awash with knowledge, but much of that knowledge cannot be accessed or used. Indeed, in some cases, much of that knowledge is not even visible since other members of the organization, or its customers, are not aware of its existence. Knowledge management can be defined as identifying, organizing, transferring and using the information and knowledge, both personal and institutional, within an organization to support its strategic objectives. This guide sets out to show readers how to do so. It explains why knowledge should be managed, shows best and worst practices, reveals new HRM strategies, and offers decision models and tools. The author also covers cultural differences in learning styles, the role of technologies, content management, customer value management and the role of the CKO.
Paul R Gamble is the Professor of European Management at the University of Surrey, UK. He is also Director of the Surrey European Management School (SEMS) the University's graduate business school. During his 25-year marketing career, he has written over 150 papers and published several books. In recent years, he has worked on several major relationship marketing projects for leading corporations in Europe and the USA. John Blackwell is a senior manager with IBM who specializes in advising clients on the implementation of knowledge management systems and strategies.
| SKU | Unavailable |
| ISBN 13 | 9780749436490 |
| ISBN 10 | 0749436492 |
| Title | Knowledge Management |
| Author | Paul R Gamble |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2001-10-01 |
| Number of pages | 236 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |