Korean Business Communication by Yeonkwon Jung
Korean Business Communication demonstrates the heuristic value of the research on Korean business communication. A useful textbook for students on courses on Asian business communication; intercultural communication and global communication." Dr Yeonkwon Jung’s book, Korean Business Communication, is a must read for educators, researchers and practitioners interested in Korean business communication with its unique insights drawn from both theory and practiceTheoretically, it goes beyond the sophisticated stereotypes of culture to revisit and define Korean business communication from an in-depth local cultural perspective. Practically, Korean business communication genres are explored to reflect not only discourse competence, but also more importantly the sociolinguistic and strategic competence most essential for local and global business success."
Yunxia Zhu, The University of Queensland
" Dr. Jung’s seminal work on Korean business communication is a balanced overview of theories and practices of Korean business communication with well selected relevant studies. This is well researched and will be very useful to those working in business discourse, pragmatic studies, and communication studies. Readers will gain insights not only on Korean business communication but also on cross-cultural business communication."
Jihyeon Jeon, Ewha Womans University, Immediate Past President of Asia TEFL
Dr. Yeonkwon Jung is a Professor of Business Communication at Kansai Gaidai University (KGU). Prior to joining KGU, he held numerous teaching and research appointments, including Helsinki School of Economics, University of Michigan – Ann Arbor, Chuo University, and Korea University. He received a PhD from The University of Edinburgh and an MA from University of Hawaii at Manoa. His major research interests include the various genres of business communication, the role of English as the business lingua franca, corporate communication in international contexts, and pedagogical aspect of business communication.
| SKU | Unavailable |
| ISBN 13 | 9780367621261 |
| ISBN 10 | 0367621266 |
| Title | Korean Business Communication |
| Author | Yeonkwon Jung |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Routledge |
| Year published | 2022-11-28 |
| Number of pages | 110 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |