Kotler on Marketing by Philip Kotler
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.| SKU | Unavailable |
| ISBN 13 | 9780684860381 |
| ISBN 10 | 0684860384 |
| Title | Kotler on Marketing |
| Author | Philip Kotler |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Simon & Schuster Ltd |
| Year published | 1999-06-07 |
| Number of pages | 270 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |