Lateral Thinking by Edward De Bono

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Lateral Thinking by Edward De Bono

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Summary

Shows how to stimulate the mind in new and exciting ways. This is about freeing up your imagination.

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Lateral Thinking by Edward De Bono

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.
If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we areSir Richard Branson

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill.

Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.

Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin.

www.edwdebono.com

SKU Unavailable
ISBN 13 9780241257548
ISBN 10 0241257549
Title Lateral Thinking
Author Edward De Bono
Condition Unavailable
Binding Type Paperback
Publisher Penguin Books Ltd
Year published 2016-08-25
Number of pages 272
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable