Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leadsUse multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and moreCreate value for the prospective customer throughout the buying processManage a large group of leads without feeling overwhelmedIdentify and prioritize your best prospectsIncrease the percentage of leads who become profitable customersAvoid lulls in the sales cycle With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.

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SKU	Unavailable
ISBN 13	9780071458979
ISBN 10	0071458972
Title	Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Author	Brian Carroll
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	2006-07-16
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.