Lead Market India by Cornelius Herstatt

Lead Market India by Cornelius Herstatt

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

Dr. Rajnish Tiwari is a Senior Research Fellow at the Institute for Technology and Innovation Management of Hamburg University of Technology in Germany. He leads the research program Global Innovation and has co-founded the Center for Frugal Innovation. Rajnish has advised Germany's Federal Ministry of Education and Research (BMBF) concerning new global innovation pathways and has led projects to investigate potentials of affordable excellence in industrialized economies in sectors such as food industry, automotive and renewable energies. He is an alumnus of the Japan Society for Promotion of Science and has been a visiting fellow at several universities in Australia, India, Japan and the USA. He has co-authored/edited seven books and published numerous articles and book chapters.