The Leadership Campaign
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The Leadership Campaign by Scott Miller
The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields.
Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.
Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business.
Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company.
The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn:
Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.
Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business.
Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company.
The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn:
- Success-building communications skills used to train political leaders and CEOs around the world.
- Proven strategies to take control of the competitive dialogue and never let go.
- How to go for the win, the whole win, and nothing but the win for you and your company.
Morey, David: - David Morey, Chairman and CEO of DMG Global and Vice Chairman of Core Strategy Group, is one of America's leading strategic consultants--and one of the most sought-after speakers, performers, and magicians. For over three decades, he has studied magic and performed around the world, including at President Barack Obama's Inaugural ball. The award-winning coauthor of The Underdog Advantage, and The Leadership Campaign, Morey has advised a who's who of Fortune 500 CEOs and companies and many of the world's top political leaders, including five Nobel Peace Prize winners.
| SKU | Unavailable |
| ISBN 13 | 9781632650436 |
| ISBN 10 | 1632650436 |
| Title | The Leadership Campaign |
| Author | Scott Miller |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Red Wheel/Weiser |
| Year published | 2016-04-08 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |