Leadership Through a Screen by Joseph Brady
A business leadership guidebook that tells a story. The book defines and helps provide key solutions for some of the greatest leadership challenges facing global managers today. Written in an easy-to-read manner, each chapter highlights a single issue through the eyes of a fictional VP of marketing.
Joseph Brady is a consultant and researcher and lecturer of marketing and sales management courses at the SBS Swiss Business School in Zurich, Switzerland. His previous written works include chapter contributions about academic case teaching and a peer-reviewed journal article pertaining to student markets in higher education. He is also an experienced sales and marketing professional, with previous roles in both the pharmaceutical and consumer goods industries.
| SKU | Unavailable |
| ISBN 13 | 9781948580960 |
| ISBN 10 | 1948580969 |
| Title | Leadership Through a Screen |
| Author | Joseph Brady |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Business Expert Press |
| Year published | 2019-04-30 |
| Number of pages | 138 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |