Learning Persuasive Writing and Argument by Sally Jones

Learning Persuasive Writing and Argument by Sally Jones

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

Amanda Jones is one of the premier animal photographers in the United States. She travels the country extensively and has been producing elegant portraits of dogs for many years. Her style emphasizes each subject's expressive features through simple lighting techniques and focal clarity. Jones and her husband, Chris, work together from their studio in the northern part of Berkshire County, Massachusetts.

SKU	Unavailable
ISBN 13	9780955831515
ISBN 10	0955831512
Title	Learning Persuasive Writing and Argument
Author	Sally Jones
Series	Teach Your Child To Write Good English
Condition	Unavailable
Binding Type	Paperback
Publisher	Guinea Pig Education
Year published	2008-04-01
Number of pages	115
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.