Legacy Fundraising by Sebastian Wilberforce
Legacies (or bequests, as they are known outside the UK) represent a key source of revenue for charities - more than 50 per cent of income in some cases. This unique publication is a comprehensive guide to the strategy and techniques that fundraisers need. It also covers the ethical issues they should be aware of, the law relating to will-making, and how to manage legacy income. This third edition has been updated to take account of recent developments for example in forecasting legacy income, legacy administration systems and maximising giving potential. It also includes new information on the use of the internet in a legacy fundraising campaign and advice on how to avoid disputers around legacies post death.
'This is a giant of a bookIf you want a definitive guide on legacy marketing and administration, this is it.' Stephen Pidgeon, Tangible [from the Foreword] 'A fantastic one-stop-shop. I wish I'd known about this book when I joined the legacy fundraising world five years ago!' Chris Millward, Legacy Promotions Manager, Macmillan Cancer Support
Contributions from a range of experts in the field, including Richard Radcliffe, the pre-eminent legacy fundraising consultant in the sector, Eifron Hopper who is in charge of legacy administration at RNIB and high profile legacy consultant Crispin Ellison.
| SKU | Unavailable |
| ISBN 13 | 9781906294465 |
| ISBN 10 | 1906294461 |
| Title | Legacy Fundraising |
| Author | Sebastian Wilberforce |
| Series | Fundraising Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Directory of Social Change |
| Year published | 2010-11-05 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |