Levi Strauss and Co by Lynn Downey

Levi Strauss and Co by Lynn Downey

When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world s largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding American West. By 1873, he and partner Jacob Davis invented the very first blue jeans, which were soon worn by working men from Los Angeles to Laramie. Strauss parlayed his business acumen into social progress by giving back to his community and embedding a company culture committed to positively impacting society. In this spirit, the Levi Strauss Foundation was created after World War I, formalizing the philanthropic work started by Strauss himself a century earlier. All the while, the company has evolved with successive generations of family owners, expanding product lines to meet the ever-changing needs of consumers around the world.

Downey, Lynn: - LYNN DOWNEY is a Western historian and writer, the author of books such as Levi Strauss: The Man Who Gave Blue Jeans to the World and Arequipa Sanatorium: Life in California's Lung Resort for Women. She is also a consulting archivist and historian, and works with museums, libraries, and corporations to organize archives and create exhibits. Her clients include the Charles Schulz Museum in Santa Rosa, California, the Desert Caballeros Western Museum in Wickenburg, Arizona, and the Chemehuevi Indian tribe in Havasu Lake, California. She lives in Sonoma County, California.

SKU	Unavailable
ISBN 13	9780738555539
ISBN 10	0738555533
Title	Levi Strauss and Co
Author	Lynn Downey
Series	Images Of America Ser
Condition	Unavailable
Binding Type	Paperback
Publisher	Arcadia Publishing
Year published	2007-10-29
Number of pages	128
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.