Life's a Game So Fix the Odds by Philip Hesketh
Suppose there was a way to earn more money, get your own way and be more popular. There is. Life's A Game So Fix The Odds is a guide to some of the most powerful influencing and persuading techniques known to man. It shows you how to achieve what you thought was impossible. It reveals how positive communication really works.
Hesketh manages to get under your skin (Management Today, 1st Dec 05)..the author really seems to enjoy what he does... (European Business, August 2006) ...comes from another brilliant public speaker...inspiring reading... (Brand Strategy, September 2006)
Philip Hesketh is a psychology graduate who followed a highly successful sales career at Procter & Gamble. In 1986 he was creator, Managing Partner and New Business Director of Advertising Principles, an advertising agency that has grown into a multi-million pound business. Having spent his entire working life studying and practicing persuasion and influence, Philip is now a speaker on 'The Psychology of Persuasion'. He mixes thought-provoking, well-researched, persuasive techniques with his own highly entertaining, unique brand of humour. The result? Audiences leave Philip's events inspired and better informed on how buying, selling, persuading and influencing actually work.
| SKU | Unavailable |
| ISBN 13 | 9781841126821 |
| ISBN 10 | 1841126829 |
| Title | Life's a Game So Fix the Odds |
| Author | Philip Hesketh |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2005-08-19 |
| Number of pages | 262 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |