Lifes a Pitch by Stephen Bayley
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. This book offers a mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, to prepare you for success. It tells you how to handle human transactions.
Roger Mavity is the Chief Executive of Conran Holdings. In the past he has run his own advertising company, pitching successfully for business from the likes of Honda, Minolta and Burberry. He then became Chief Executive of Granada Leisure before masterminding the company's successful pitch to the City to buy the Forte Group - still the largest hostile takeover bid in British commercial history. Stephen Bayley first became famous as an authority on style and design when Sir Terence Conran chose him to head up the Boilerhouse at the V&A, Britain's first permanent exhibition of design. He then went on to become the first Chief Executive of the Design Museum and he is now a celebrated, outspoken broadcaster and critic, author of 12 books and consultant on design and presentation to companies such as Ford and Coca-Cola.
| SKU | Unavailable |
| ISBN 13 | 9780593056431 |
| ISBN 10 | 0593056434 |
| Title | Lifes a Pitch |
| Author | Stephen Bayley |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Transworld Publishers Ltd |
| Year published | 2007-02-14 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |