Lights, Camera, Campaign!
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Lights, Camera, Campaign! by David A Schultz
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.| SKU | Unavailable |
| ISBN 13 | 9780820468310 |
| ISBN 10 | 0820468312 |
| Title | Lights, Camera, Campaign! |
| Author | David A Schultz |
| Series | Popular Politics And Governance In America |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Peter Lang Publishing Inc |
| Year published | 2004-10-11 |
| Number of pages | 322 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |