Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter by Dave Kerpen

Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter by Dave Kerpen

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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter by Dave Kerpen

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories.  Likeable Social Media shows you how to: •Engage customers and crowdsource innovation online •Create content that resonates with consumers and provides value•Integrate social media into the entire customer experience•Effectively deal with criticism and negative feedback on social media•Grow your audience across social channels, and much more
DAVE KERPEN is an entrepreneur, speaker, bestselling author. He is the founder and CEO of Likeable Local, a social media software company, and the chairman and cofounder of Likeable Media, an award-winning content marketing firm for brands. He is among the most popular writers in LinkedIn's Influencer program, one of the most-read contributors for Inc.com, and has been featured by CNBC, BBC, ABC World News Tonight, the CBS Early Show, the New York Times, and more. Dave has keynoted conferences and webinars across the globe. ​He is father to 3 beautiful children, husband to one amazing business partner, and trusted friend, colleague, and mentor to thousands.
SKU Unavailable
ISBN 13 9781260453287
ISBN 10 1260453286
Title Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
Author Dave Kerpen
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education
Year published 2019-03-10
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable