Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter by Dave Kerpen

Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter by Dave Kerpen

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.
This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories.  Likeable Social Media shows you how to: •Engage customers and crowdsource innovation online •Create content that resonates with consumers and provides value•Integrate social media into the entire customer experience•Effectively deal with criticism and negative feedback on social media•Grow your audience across social channels, and much more

Kerpen, Dave: - Dave Kerpen is a serial entrepreneur, New York Times bestselling author of four books, one of the most popular writers in LinkedIn's Influencer program, and one of the most-read contributors for Inc.com. He's the cofounder and Chairman of Likeable Media and the founder and Chairman of Likeable Local. He's a frequent keynote speaker and has been featured on CNBC, BBC, ABC World News Tonight, the CBS Early Show, the TODAY Show, and more.

SKU	Unavailable
ISBN 13	9781260453287
ISBN 10	1260453286
Title	Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
Author	Dave Kerpen
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education
Year published	2019-03-10
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.