Little Book of Big Ideas by John Lipczynski
From pioneering merchants to the great industrialists, financial geniuses to the most persuasive entrepreneurs-The Little Book of Big Ideas: Business is a guide to some of the most successful, practical and brilliant business thinkers in history. Outlining the lives and achievements of figures such as Henry Ford, Bill Gates, Oprah Winfrey and John D. Rockefeller, this little book encompasses those who have captured the public imagination, as well as those who have just captured their money. Provides a fascinating insight into the greatest business minds including who were first to adopt new technologies, pioneers of new business models, the entrepreneurs who have stood out for their tenacity in growing their empires, and the theorists who have developed the discipline of strategic business thought.
'nicely produced little book (thick paper, cute line drawings).. plus handy introductions to the ideas of risk, stock, monopolies and so on.' 'fluid narration' The Guardian (23 February 2008) The book makes a charming introduction to the world of business and reminded me of a user-friendly rough guide.(...) This book has a lively, readable style and should appeal to anybody who has an interest in how society, politics and business interact. Accounting Technician (1 April 2008)
Mathew Forstater is Associate Professor of Economics and Black Studies, and Director of the Center for Full Employment and Price Stability, Department of Economics, University of Missouri-Kansas City. Previously a visiting scholar at the Jerome Levy Economics Institute of Bard College he has taught at Bard and Gettysburg College and remains a research associate with the Levy Economics Institute of Bard College. He has been published widely on political economy and the history of academic thought in a range of academic journals.
| SKU | Unavailable |
| ISBN 13 | 9780713686142 |
| ISBN 10 | 0713686146 |
| Title | Little Book of Big Ideas |
| Author | John Lipczynski |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2008-01-08 |
| Number of pages | 128 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |