Living Brands by Constantinos Pantidos
Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using, for the first time, a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level.
Constantinos is the Founder of Brand Aviators, a brand strategy agency which helps clients around the world build brands that liberate the very focus of life. Also, a post-graduate University lecturer, Constantinos teaches subjects on strategic marketing, consumer behaviour, and consumer research.
| SKU | Unavailable |
| ISBN 13 | 9781911498797 |
| ISBN 10 | 1911498797 |
| Title | Living Brands |
| Author | Constantinos Pantidos |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | LID Publishing |
| Year published | 2018-09-20 |
| Number of pages | 556 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |