Living the Brand by Nicholas Ind

Living the Brand by Nicholas Ind

Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.

"Essential reading..contains some powerful insights." Call Centre Focus "A bible of the 'employee-centric' approach... Fascinating stuff." Infomatics "This is a timely book because the issue of how to define brands and bring them to life is at the heart of our age. As this readable book argues, if organizations are to maximize the full intellectual capital at their disposal and deliver excellent service, they need to engage employees with their ideals." Marketing "Includes the most memorable case to date on living the brand." Chris Macrae, Author of The Brand Chartering Handbook "Living the Brand offers some exciting reading." Brand News "Living the Brand is a useful guide to help you achieve this objective, to create a business 'brand' which people will feel more proud of, more committed to and therefore want to be associated with" Marketing (Ireland) Jan 2008

Nicholas Ind is a partner in Equilibrium Consulting. He has worked on projects for Manpower, British Council, Ford of Europe, The Economist Group, TNS, Telenor and Unicef. He is on the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management, and is an Industrial Fellow at Kingston University, UK. He teaches on branding and communication at Stockholm University, the Nordic Brand Academy and BI-Oslo. He is the editor of Beyond Branding (also Kogan Page).

SKU	Unavailable
ISBN 13	9780749450830
ISBN 10	0749450835
Title	Living the Brand
Author	Nicholas Ind
Condition	Unavailable
Binding Type	Hardback
Publisher	Kogan Page Ltd
Year published	2007-10-03
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.